About us

SENSOUAE
Our Story
SENSO was founded in 2000 with a vision to redefine the abaya industry in the United Arab Emirates. In a short time, we established ourselves at the forefront of both local and international fashion by introducing innovative designs that built a loyal customer base across the country and beyond. By blending cultural authenticity with modern trends and sourcing the finest fabrics, we have been able to grow into a trusted and respected brand. With a presence in global exhibitions and a growing international reputation, SENSO is now preparing for its next chapter—expanding across the GCC starting in 2026, while locally aiming to grow to more than fifty branches across the UAE within the next three years.
SENSOUAE
Vision
Our vision is to expand both locally and internationally, positioning SENSO as a leader in the abaya industry. We aim to bring the latest trends and distinctive designs to a wider audience while maintaining prices that are accessible to everyone.
SENSOUAE
Mission
Our mission is to deliver innovative, high-quality abayas that blend timeless elegance with modern design, catering to diverse tastes and satisfying the needs of customers across the UAE and beyond.




SENSOUAE
Objective
Our objective is to promote SENSO globally by introducing elegant and stylish abayas that redefine the traditional concept, combining cultural authenticity with modern fashion.
SENSOUAE
Values
Our values are rooted in quality, creativity, and cultural authenticity. We are committed to using premium materials, designing modern abayas that honor our heritage, continuously enhancing the beauty of our collections, and offering competitive prices that reflect the exceptional quality of our products.
Our Branches
We have a group of branches spread all over the Emirates, specifically in:
Dubai Branches:
- Dubai Mall
- Dubai Festival City
- Dubai Outlet Mall
- Dubai Outlet Village
- Dubai Creek Marsa Alseef
- Ethihad Mall
- Al Khawaneej Walk
- Al Barsha Mall
Abu Dhabi Branches:
- Deerfields Mall
- Yas Mall
- Galleria Mall
- World Trade Center
- Al Wahda Mall
- Dalma Mall
- Al Bawabat Sharq
Al Ain Branches:
- Al Jimi Mall
- Bawadi Mall
- Al Ain Mall
Sharjah Branches:
- Al Zahia City Center
- Sahara Mall
- Mega Mall
Ras Al Khaima Branches:
- Manar Mall
- Hamra Mall
SENSOUAE
What Makes Us Unique
What sets SENSO apart is our extensive presence across the UAE, our commitment to innovative designs and exceptional quality, and our deep experience in the abaya industry. All our abayas are produced in-house at our factory using premium fabrics imported from Japan, Turkey, and Korea, guided by a talented team of creative designers dedicated to shaping the future of modest fashion.
SENSOUAE
Our Products
As a leading company specializing in women’s fashion, SENSO brings elegance and innovation to every design. Our collections include:
- Modern black abayas crafted with refined materials.
- Colorful abayas in a variety of contemporary designs.
- Sports-inspired abayas combining style and functionality.
- Unique, fashion-forward dresses that stand out for their creativity and quality.